How to Make Money on Your Social Channels
Whether you are an entrepreneur launching the next great lifestyle product for millennial or a blogger with a huge social following, making recommendations for things on your social platforms encourages your audience to click and buy. We're sure you've got your aesthetic on lock and your collections full of inspiration.
But once you’ve got the basics down, what’s next?
Know Your Platform!
Social media is arguably the most challenging way to convert users to make a purchase. Why? While perusing Instagram and Snapchat, users want to be inspired and see their friends and family alongside inspiring images. When users are in the mindset to consume content on these platforms, they don’t always want to be immediately directed to a new page to make a purchase. With that in mind, using social media to direct people back to your site is a great way to drive traffic and allow the user to know where to shop a little later.
Instagram Posts: Include “Shop link in bio” in your caption or in your stories and direct your followers back to a page where they can shop the products of interest.
Instagram Stories: Swipe up to Shop! For those that have the ability to link in stories, it’s simple to add in a link and direct users to swipe to shop.
Facebook: Yes, that’s right: Facebook. It’s may not be as cool as Instagram, but Facebook is the silver bullet of driving shopping through social. It’s easy to link out and engage with your community — and it’s easy to do targeted advertising to get links in front of the right people. Focus on building your Facebook community by engaging users and seeing what works organically in order to diversify ways to monetize through social.
Pro tip: Facebook groups are a great way to engage directly with your audience. Cultivating an engaging Facebook community builds a loyal fan base for any budding entrepreneur.