Women in Weed: How Female "Cannapreneurs" Are Breaking the Grass Ceiling
Fact: the cannabis bud is female.
If you're not already entrenched in botanics, you should know that this is the best part of the plant, which can be smoked or vaporized for a variety of delightful effects—so it's pretty safe to say that women and weed were always meant to be.
When recreational cannabis first became legal in certain US states, there was a trickling of new female-run brands that revolutionized the market by catering to the long-disregarded community of tokeresses. The latter suddenly had a range of beautifully-crafted essentials they had been yearning for; trendy stash bags, lighter cases, ceramic pipes, you name it. Weed has always been considered a "dude" thing... but gone are the days of Bart Simpson bongs, as the #womeninweed movement continues to swell. All to say, female cannapreneurs are throwing their hats into the smoke ring, making their mark on the male-dominated cannabis industry, flipping the stigma, and rebranding pot. Here's the low-down.
What's awesome about this burgeoning new market
For starters, female entrepreneurs have strategized ways to weave in the self-care boom, making cannabis more approachable as a wellness essential. Creams, oils, lubricants, makeup, candles and so much more have gone green. And of course, weed accessories have undergone a major makeover, combining fashion with function. Have you seen Laundry Day's sleek hand-blown glass pipes? Or Jane Parade's tongue-in-cheek graphic tees? There’s a wealth of gems to discover.
So why has this boom of female-centric items appealed to so many, you ask? Attention to detail and respect for highnesses of hemp are everything.
Cannapreneurs making their mark
They saw a need, they’re fulfilling it. Women across the US—and now Canada, where cannabis is federally legal—have come out in droves, contributing their own unique ideas and products that are empowering, not intimidating.
Take Camille Chacra, a former journalist and PR consultant who went on to launch Allume (which means “light up” and “lit” in French) in April 2018. The Montreal-based online shop offers high design accessories and a subscription box aptly named the “Chill Box.”. It was created with the intention of helping women elevate their experiences with weed. As a patient, Camille always had a hard time finding understated, non-kitschy cannabis lifestyle essentials —so she took matters into her own hands and curated a unique collection of pieces from established and emerging brands. What’s more, Allume serves to promote inclusivity, repping and engaging with women from all walks of life; not merely bikini-clad "stoner chicks" taking bong rips on Insta stories. We’re talking ganja mommies, entrepreneurs, doctors, lawyers and more—women of all backgrounds. Above all, their mission is to offer women an engaging and safe online space where cannabis can be celebrated. Allume has established itself as a relatable, accessible brand, which has fostered what Camille calls a community, not just a demographic.
Another entrepreneur contributing to the #womeninweed movement is Hoboken-based Alexis Rosenbaum, founder of Rosebud CBD. Like many, she suffers from anxiety and found that CBD oil was the perfect holistic treatment. In case you don’t already know about this justified wellness craze, CBD is “cannabidiol,” the non-psychoactive component in weed, which helps manage stress, soothe pain and far more. Alexis and Rosebud have also been successful in connecting with women through their platforms and products, making CBD the new self-care staple people are proud to share and recommend.
The future of weed is female
It’s clear to see that women are leading the charge for a more thoughtful cannabis industry and culture, unleashing the positive potential of the plant. Entrepreneurs like Camille, Alexis and many others have used their personal relationships with pot to create genuine brands that establish real connections. So what’s in store for women in weed? There’s a ton of potential, so expect to see a continuous stream of companies emerging with innovative new ideas that speak directly to tokeresses.
And while there aren’t nearly enough female CEOs and board directors, industry bigwigs and advocates forecast that women are slated to dominate the cannabis industry as it continues to flourish. Puff on that.